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Healthy Market Program

Good for Business, Good for Customers

The Healthy Market Program works with local convenience store owners to make healthy, affordable food and drink options available to customers. By offering and promoting healthy options, participating Healthy Markets make it easier for neighborhood residents to eat better.


Examples of Healthy Market offerings:

  • Fresh fruits and vegetables
  • Whole grain items like brown rice, pasta, and cereals
  • Smart snack options
  • Healthy beverages like low-fat milk and bottled water

Cambridge Healthy Markets 

Pires Market

Luigi's Variety

Ferro's Foodtown

Fresh Mart

Pemberton Farms

Healthy Market Alumni

Newtowne Variety, our first Healthy Market, announced that after many years of serving the Port community, the store will close its doors in summer 2016 for the owners' much-deserved retirement. We thank Newtowne for helping blaze the way!

Newtowne Variety

Last updated on May 4, 2016

If you own a Cambridge neighborhood market and are interested in participating, contact Brad Pillen at 617-665-3845 or bpillen@challiance.org

View the Healthy Market participation guidelines.

Healthy Profits Workshop

May 12, 2015 

Learn how profitably sell healthy foods in your store or restaurant at this free workshop at the Cambridge Public Library. 

Healthy Market Champion

April 15, 2014

Pires Market owner named Mass in Motion's first Healthy Market Champion.


“I’ve seen some shoppers look at the display and the [Healthy Market] signs and decide on one of the healthy products instead of something else--so I guess it’s working!"

— John Gauthier,
Newtowne Variety co-owner